I just had the most devious thought.
On a machine with a wireless card, you create a PXE Boot server (a machine that hands out boot-up instructions) that has a splash screen that looks like Windows startup, and a config script that echos everything into /dev/null (so as to not mar the pretty graphic splash screen) while remastering their hard disk to be a splendid SuSE 11, Ubutnu, Fedora, or whatever machine.
Then you go downtown, or the airport, or such, and wait for people who don't have PXEBoot turned off to boot up their laptops and make them into linux laptops.
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